Our Story
Every organization has a story—and at PublicWise, we have a unique journey that drives us forward.
It all began with a passion to understand what truly motivates people and organizations to excel—not just in results, but in the value they create for their environment, community, and society—a deeper sense of what we now call 'publicness.'
Decades of consulting, development, and leadership in complex systems across Israel and beyond revealed a core truth: real success thrives at the intersection of strategy, culture, and public purpose, fueled by an authentic, internal drive for contribution.
PublicWise was founded on the belief that people and organizations can—and should—thrive by doing good, leading to sustainable growth and profound impact. We bring a unique blend of rich and diverse consulting experience, innovative academic research exploring Perceived Organizational Publicness (PPS) as a strategic asset, and a human-centered approach that places people and their mission for the greater good at the forefront.
We've led impactful change processes, developed leaders, built strong teams, and embedded cultures of excellence, partnership, and innovation across numerous organizations. We are ready to put this experience at your service.
Our guiding values are professionalism, integrity, care, continuous learning, and a relentless drive for positive impact—both within organizations and in society as a whole. We believe every organization has the potential to influence, innovate, and lead—and our mission is to help you realize yours.
The PublicWise team combines academic expertise, extensive field experience, and a warm, personal approach. We are here to walk alongside you, hand in hand, turning challenges into opportunities and building a better, more meaningful future together.
We invite you to get to know us, and we are eager to hear your story —
so we can begin a shared journey of growth, change, and impact.
Meet Our Forum
Our Approach
At PublicWise, we recognize that every organization thrives within a dynamic public arena—where Perceived Organizational Publicness (PPS) drives relevance, legitimacy, and societal contribution as much as internal efficiency.
Our approach, rooted in cutting-edge organizational publicness theory, translates academic rigor into practical tools. We empower leaders to gain a holistic view of their organization’s full ecosystem: understanding its public dimensions, shaping external perceptions, optimizing internal dynamics, and realizing profound value creation. This unique lens uncovers the "inner engine" of meaning and purpose that fuels true impact.
We blend rigorous analysis with deep field experience, consciously avoiding one-size-fits-all solutions. Instead, we co-create flexible, tailored strategies—through systemic thinking, reflective dialogue, and psychological safety—that help organizations clarify values, strengthen authentic communication, and adapt proactively.
This is how we help organizations build resilience, enhance legitimacy, improve performance, and deeply engage stakeholders—living our belief in doing well by doing good wisely, from the inside out.
Yinnon Dryzin-Amit
PhD,Founder & CEO, PublicWise.
My Core Belief
I believe organizations can—and should—flourish by creating deep value for people, communities, and society. This conviction drives everything we do at PublicWise.
With over two decades leading organizational transformation in complex sectors like Israel’s judiciary, healthcare, and defense—including founding and directing the OD Division of the Israeli Judiciary—
I blend practical leadership with academic rigor and a profound passion for social impact.
My PhD research specifically focuses on Perceived Organizational Publicness (PPS) and how organizations can strategically leverage their public character as a distinct advantage. As a lecturer and published scholar, I bridge theory and practice, developing evidence-based solutions and a unique language that empowers organizations to adapt, innovate, and achieve truly meaningful, sustainable results.
At PublicWise, I collaborate with managers and consultants across public, business, and hybrid organizations. My data-driven, collaborative approach precisely aligns strategy, culture, and potential—guiding leaders through transitions, fostering high performance, and designing talent strategies that unlock both organizational and societal value.
Driven by purpose, humanity, and the joy of action, I’m committed to fostering ethical, wise leadership for sustainable success.
Let’s connect and transform your challenges into opportunities for growth and positive impact.
Doing well by doing good—wisely.
Contact
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