Why PublicWise Exists
Organizations rarely fail outright. They keep operating while execution slows, coordination frays, and the distance grows between what the organization says and what it actually does.
PublicWise was founded on a question that came out of two decades inside complex systems: what makes that gap close, and what makes it hold open. Part of the answer turned out to be structural. Part of it turned out to be about purpose, and how far people see their work as serving something beyond the organization itself.
PublicWise was founded on the belief that people and organizations can—and should—thrive by doing good, leading to sustainable growth and profound impact. We bring a unique blend of rich and diverse consulting experience, innovative academic research exploring Perceived Organizational Publicness (PPS) as a strategic asset, and a human-centered approach that places people and their mission for the greater good at the forefront.
We've led impactful change processes, developed leaders, built strong teams, and embedded cultures of excellence, partnership, and innovation across numerous organizations. We are ready to put this experience at your service.
Our guiding values are professionalism, integrity, care, continuous learning, and a relentless drive for positive impact—both within organizations and in society as a whole. We believe every organization has the potential to influence, innovate, and lead—and our mission is to help you realize yours.
The PublicWise team combines academic expertise, extensive field experience, and a warm, personal approach. We are here to walk alongside you, hand in hand, turning challenges into opportunities and building a better, more meaningful future together.
We invite you to get to know us, and we are eager to hear your story —
so we can begin a shared journey of growth, change, and impact.
The People Behind the Work
Yinnon Dryzin Amit (PhD)
Founder & CEO, Strategic & Organizational Consultant
Yael Beaudoin (PhD)
Associate, Organizational Consultant
How We Work
We start with a diagnosis. Before proposing an intervention, we work out what is actually constraining performance: sometimes structure, sometimes coordination, sometimes the gap between stated values and daily practice. This translates into four areas of work: organizational diagnosis and development, executive onboarding, crisis leadership advisory, and leadership development.
Our approach, rooted in cutting-edge organizational publicness theory, translates academic rigor into practical tools. We empower leaders to gain a holistic view of their organization’s full ecosystem: understanding its public dimensions, shaping external perceptions, optimizing internal dynamics, and realizing profound value creation. This unique lens uncovers the "inner engine" of meaning and purpose that fuels true impact.
We blend rigorous analysis with deep field experience, consciously avoiding one-size-fits-all solutions. Instead, we co-create flexible, tailored strategies—through systemic thinking, reflective dialogue, and psychological safety—that help organizations clarify values, strengthen authentic communication, and adapt proactively.
This is how we help organizations build resilience, enhance legitimacy, improve performance, and deeply engage stakeholders—living our belief in doing well by doing good wisely, from the inside out.
Yinnon Dryzin-Amit
PhD,Founder & CEO, PublicWise.
What I Bring to the Work
Two decades leading organizational development inside Israel's judiciary, healthcare and defense systems, including founding and directing the OD Division of the Israeli Judiciary. That is where the questions behind this work came from, and where the methods were tested.
I blend practical leadership with academic rigor and a profound passion for social impact. Driven by purpose, humanity, and the joy of action, I’m committed to fostering ethical, wise leadership for sustainable success.
My PhD research specifically focuses on Perceived Organizational Publicness (PPS) and how organizations can strategically leverage their public character as a distinct advantage. As a lecturer and published scholar, I bridge theory and practice, developing evidence-based solutions and a unique language that empowers organizations to adapt, innovate, and achieve truly meaningful, sustainable results.
At PublicWise, I collaborate with managers and consultants across public, business, and hybrid organizations. My data-driven, collaborative approach precisely aligns strategy, culture, and potential—guiding leaders through transitions, fostering high performance, and designing talent strategies that unlock both organizational and societal value.
Let’s connect and transform your challenges into opportunities for growth and positive impact.
Doing well by doing good—wisely.
Start a Conversation
Tell us where the organization is getting stuck. We will tell you whether a diagnosis is the right next step, and what it would involve.
Our Flagship
The Executive Peak: Leadership Distillation Journey in New Zealand
Not a retreat.
A recalibration.
In extreme environments, leaders confront complexity, pressure, and decision-making in real time - while integrating cutting-edge research into practice.
Designed for those leading in the most demanding systems.